Sky Broadband |
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TVSky Broadband InternetFree Broadband for Sky CustomersIn July 2006 Sky Broadband was launched Highlights of Consumer Proposition
BackgroundSky launched its new broadband internet access service, Sky Broadband, promising outstanding value, wireless access for all, full McAfee security, hassle-free installation and a flexible range of high quality products for Sky TV customers. Sky has already changed the way more than 8 million homes - or nearly one in three families - watch television with innovations such as digital TV, interactive TV, Sky+, HDTV and movie downloads. Now its move into broadband will reward Sky TV customers and add to pressure on established internet providers by cutting some household bills by nearly £300 a year* whilst offering a range of state-of-the-art products and flexible services. With three different broadband products, Sky Broadband Base, Mid and Max, the launch sets a new industry standard with no compromise on quality or value. The products range from a free service offering download speeds of up to 2Mb to an awesome connection of up to 16Mb for just £10 a month. All three products are available to any Sky digital customer covered by Sky’s expanding broadband network. They offer substantial savings for millions of Sky customers when compared to equivalent alternative products, with most customers able to save hundreds of pounds a year. New customers can join Sky digital for as little as £15 per month (minimum 12 months) and sign up for Sky Broadband at the same time. This means that many broadband users who don’t yet have Sky TV could switch to Sky and start enjoying a great choice of entertainment while still saving money overall. The launch of Sky Broadband has been made possible by Sky’s state-of-the-art network, which already covers 28% of households including London, Birmingham Manchester Edinburgh and Glasgow. The network is rolling out fast across the UK and is expected to pass more homes than the entire cable industry by early next year, reaching 70% of all UK households by the end of 2007. Sky Broadband Base is free to Sky digital customers covered by the Sky Broadband network. With downloads speeds of up to 2Mb and 2GB monthly usage, Base suits people who use the internet mainly to surf and email. Sky Broadband Mid costs only £5 a month, and offers download speeds of to up 8Mb and 40GB of usage. Mid is well suited for downloading, uploading, and sending photos. Sky Broadband Max costs only £10 a month and has enormous download speeds of up to 16Mb, unlimited*** downloads and free professional home installation. This top product is ideally suited to those frequently downloading video content such as movies or TV dramas or to online gaming enthusiasts who want ultimate online power at an amazing price. To check availability and register for Sky Broadband, customers can visit www.sky.com/broadband, where a simple to use registration website helps customers in our network areas to choose the product that suits their needs, and allows a quick and simple availability check. Availability check and registration is also available on television via Sky Active and by telephone on 08702 402900. Sky digital customers who are not covered by Sky’s broadband network can enjoy Sky Broadband Connect, which features all of the benefits of Sky Broadband Mid for a £17 monthly subscription. As the Sky network rolls out across the UK, newly covered Sky Connect customers will be offered the Base, Mid or Max products as their area gets connected. Uniquely, all Sky Broadband products come with a free wireless router, the Sky Broadband Box, enabling different household members to simultaneously connect to the internet from a computer in any room in their home. For peace of mind, PC users can also get a year’s free subscription to the UK’s most popular household security product, McAfee Internet Security Suite, worth £49.98. Mac users will get 12 months free McAfee Virex worth £29.99. For ease and convenience, Sky can professionally install Sky Broadband in customers’ homes, a service that is available to all and provided free of charge with the Max product. For those who choose to install Sky Broadband themselves, a straight-forward, plug in and play installation CD and accompanying Set Up Guide will have most people up and running in less than 10 minutes**. Customers can choose <name>@sky.com email addresses and will benefit from the exclusive Sky Broadband personalised portal, featuring a personal address book, search, photo management and access to Sky’s new on-line entertainment services such as recommendations, Sky+ Remote Record and more than a thousand movies and sports clips. Relaunched is, Sky Talk is a new telephony product for Sky customers that offers unlimited UK1 landline to landline phone calls, day and night, weekdays and weekends, for only £5 a month (plus line rental). Sky Talk is available to all Sky digital customers and there is no requirement to sign up for Sky Broadband in order to take Sky Talk. Sky will invest around £400m at the operating profit level over the next three years to develop its broadband business. The launch is being backed by a multi-million pound advertising and marketing campaign featuring the strapline ‘uploads, downloads, save loads’. Launching today, the campaign includes TV, print, online and radio ads as well as special building wraps. Sky Broadband Packages
Launching its new broadband internet access service, Sky Broadband, at an event for analysts and investors the Company disclosed the following: Operating and Financial outlook
James Murdoch, Chief Executive said: "Sky Broadband is a compelling product which rewards our 8 million customers with a quality service offering flexibility and great value. Sky is ideally equipped to enter the large and growing markets of broadband and telephony and by pushing the boundaries of the home entertainment market, we will help our customers realise the full potential from technological convergence. The business case is clear; we believe our investment will enhance top-line growth, be earnings enhancing from 2010 and with the benefits of scale, deliver increasingly attractive returns thereafter whilst offering substantial savings and compelling value to customers. This is a transformational new initiative for Sky.”
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